From Brighton SEO to the Write My Site office
Hola from colourful Brighton’s sunny shore! This week’s special edition of Content Marketing Trends is coming right at you from the unforgettable, the indomitable, Brighton SEO Conference. As...
View ArticleFrom Google Trends US election prediction to editorial mission statements:...
US election 2016: how Google Trends beat the pollsters Free Google Trends software is more effective at predicting election results than the multi billion-pound polling industry. The US election didn’t...
View ArticlePredictions for 2017: content marketing trends
Happy New Year party people! We’ve dusted off our crystal ball to help you banish those January blues. Here’s our selection of content marketing predictions for 2017. To misquote Billy Joel: “We may be...
View ArticleFrom featured snippets to confirmation bias: content marketing trends
Featuring in featured snippets Featured snippets are a great way of getting eyes on your site. This way, you don’t need to climb to the top of the search rankings. But, getting that elusive spot has...
View ArticleWhat does Google think about content syndication?
Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively,...
View ArticleHow to write for SEO
57% of B2B marketers say that Search Engine Optimisation (SEO) has a bigger impact on lead generation than any other form of marketing. Learning to write for SEO is therefore an essential skill for any...
View ArticleFrom email marketing personalisation to Burger King – content marketing trends
Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today. Content marketers are undoubtedly getting better at both...
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